Travelex
The project scope was to help with the re-launch of the Cash Passport card, a prepaid card that can be loaded with up to 6 different currencies, as a multi-currency prepaid debit MasterCard. Travelex needed revised retail signage, including menu boards of various sizes and benefits-driven posters, each in multiple sizes as well as a two-sided leaflet and riser card. A social media sweepstakes based on the theme, “Where would you go with a million miles?” was also created to generate awareness and interest in the Cash Passport card and to stimulate purchase of the card by the target audience.